{"id":722,"date":"2025-09-22T17:55:45","date_gmt":"2025-09-22T15:55:45","guid":{"rendered":"https:\/\/ialinfinito.com\/?page_id=722"},"modified":"2026-05-28T10:58:32","modified_gmt":"2026-05-28T08:58:32","slug":"contenido-y-copy","status":"publish","type":"page","link":"https:\/\/ialinfinito.com\/en\/contenido-y-copy\/","title":{"rendered":"Content &amp; Copy"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"722\" class=\"elementor elementor-722\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a795b e-flex e-con-boxed e-con e-parent\" data-id=\"b7a795b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-118ba7c elementor-widget elementor-widget-heading\" data-id=\"118ba7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo puedo influir en las decisiones de mis clientes?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd84fec elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"fd84fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #aa8805;\">Con las palabras ideales en el formato ideal tus contenidos se convierten en herramientas de venta impactantes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a1668 elementor-widget elementor-widget-text-editor\" data-id=\"f6a1668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #163230;\">If the content you publish is not generating business opportunities, or maybe you don't publish anything at all, you are losing competitive advantage. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd859e7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"dd859e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">I help you to transform texts into digital assets, designed to <span style=\"color: #aa8805\"><strong>impact<\/strong><\/span> customers, <strong><span style=\"color: #aa8805\">influence<\/span><\/strong> buying decisions, <span style=\"color: #aa8805\"><strong>incite<\/strong><\/span> potential clients to take action and<span style=\"color: #aa8805\"><strong> boost sales<\/strong><\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e995a elementor-mobile-align-center elementor-align-left elementor-widget elementor-widget-button\" data-id=\"c8e995a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ialinfinito.com\/en\/contactar\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8382ce7 e-flex e-con-boxed e-con e-parent\" data-id=\"8382ce7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d3917 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c2d3917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are your posts going unnoticed?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Writing texts that no-one reads?<\/span><\/p><p><span style=\"font-weight: 400;\">Are your emails so invisible that they don't even appear in the spam?<\/span><\/p><p><span style=\"font-weight: 400;\">Is your website a ghost town in the middle of the digital desert?<\/span><\/p><p><span style=\"font-weight: 400;\">Does your brain hurt from worrying about how to improve your sales?<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Uff! Stressful, or what?!<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p class=\"translation-block\">If writing is a pain in the neck for you <\/span><span style=\"font-weight: 400\">\u00a0<\/span><i><span style=\"font-weight: 400\"><\/span><\/i><span><strong><\/i><\/strong><\/span><i><span style=\"font-weight: 400\">- even though you know it drives results - <\/span><\/i><span style=\"font-weight: 400\"> you need someone to take charge.<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a010f49 elementor-widget elementor-widget-text-editor\" data-id=\"a010f49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not all businesses move at the same rate.<\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">Some need someone to do the heavy lifting when it comes to writing and organising what they communicate. Others need to go further and work content from a strategic perspective.<\/p><p class=\"translation-block\">The objective is the same in both instances: make a <strong><span style=\"color: #aa8805\">real impact on the business<\/span><\/strong> and that does not happen by simply writing more. You need to <strong><span style=\"color: #aa8805\">write with intent<\/span><\/strong>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e49e514 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e49e514\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I write the texts you need to help your business thrive without you having to dedicate neither your time nor your energy.<\/p><p><span style=\"font-weight: 400;\">I can help by writing:\u00a0<\/span><\/p><ul><li><span style=\"font-weight: 400;\">Web site copy that creates impact and inspire clients.<\/span><\/li><li><span style=\"font-weight: 400;\">Blog articles to inform, inspire and influence decisions.<\/span><\/li><li><span style=\"font-weight: 400;\">Email flows that incite audiences to take action.<\/span><\/li><li><span style=\"font-weight: 400;\">Guides, e-books, checklists and other lead magnets that intrigue and encourage your audience.<\/span><\/li><li><span style=\"font-weight: 400;\">Social media publications that increase brand visibility, boosting visits to your web.<\/span><\/li><li><span style=\"font-weight: 400;\">Corporate materials that instruct, inform and inspire confidence.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9b71fc elementor-widget elementor-widget-text-editor\" data-id=\"a9b71fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">I use the best content and copywriting techniques for twice the impact, both in the audience's mind and in the search engines and AI generated snippets.<\/p><p class=\"translation-block\">When used together, content and copy are powerful tools with which to boost your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e57ce3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8e57ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>But, wait a minute...<\/p><p>..content &amp; copy is the same thing, right?<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well... NO!<\/span><\/p><p>Not the same thing at all!<\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">As Morrisey might say (<i>if he were a marketing guru like me \u2013 ha ha!<\/i>)<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">So, what different does it make?<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Copy &amp; Content aren't the same.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Content informs, explains USPs<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">While good copy will incite clients to buy.<\/span><\/p><p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p class=\"translation-block\"><span style=\"font-weight: 400\">The difference lies in the <span style=\"color: #aa8805\">intention<\/span> with which each text is written. <\/span><\/p><p style=\"text-align: right;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f504455 e-flex e-con-boxed e-con e-parent\" data-id=\"f504455\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89f0bbc elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"89f0bbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"bb519672-660f-4760-8097-de28f9496b1f\" data-name=\"Layer 1\" width=\"75\" height=\"66\" viewbox=\"0 0 75 66\"><path id=\"aea2bee2-dae8-42fd-b111-1f95b424b8cf\" data-name=\"Fill-1-Copy-13\" d=\"M53.3653,19.386c-9.8693,32.2855,6.1235,31.8329-7.1389,41.2306A29.1943,29.1943,0,0,1,5.3387,53.4179a29.7533,29.7533,0,0,1,7.1385-41.23C25.74,2.79,63.2345-12.8994,53.3653,19.386\" style=\"fill-rule:evenodd;opacity:0.05\"><\/path><path d=\"M74.0612,53.5585,48.8259,29.301a1.1,1.1,0,0,0-1.5121,0,.9994.9994,0,0,0,0,1.4543L62.04,44.9113l-1.8523,1.4822L48.8259,35.4721a1.1,1.1,0,0,0-1.5121,0,.9994.9994,0,0,0,0,1.4543L69.3388,58.098a3.3049,3.3049,0,0,0,4.538,0l.1844-.1764A3.0042,3.0042,0,0,0,74.0612,53.5585Zm-1.5129,2.9087-.1836.1765a1.1006,1.1006,0,0,1-1.5138,0l-9.0576-8.7066,1.8523-1.4823,8.9027,8.5581A1.0022,1.0022,0,0,1,72.5483,56.4672Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M47.2544,33.7969l-.9478-6.4245,6.692-2.7772a1.0157,1.0157,0,0,0,0-1.8918l-6.692-2.7772.9478-6.4244a1.02,1.02,0,0,0-.4854-1.0161,1.0882,1.0882,0,0,0-1.1573.014l-5.79,3.7358L34.0324,12.5a1.0882,1.0882,0,0,0-1.1573-.014,1.0182,1.0182,0,0,0-.4853,1.0161l.9477,6.4244-6.6928,2.7772a1.0161,1.0161,0,0,0,0,1.8918l6.6928,2.7772L32.39,33.7969a1.0176,1.0176,0,0,0,.4853,1.0161,1.09,1.09,0,0,0,1.1573-.014l5.7893-3.7359,5.79,3.7359a1.09,1.09,0,0,0,1.1573.014A1.0191,1.0191,0,0,0,47.2544,33.7969Zm-2.5353-8.0057a1.0239,1.0239,0,0,0-.6338,1.0917l.7271,4.9269-4.401-2.8413a1.0928,1.0928,0,0,0-1.1786,0L34.8317,31.81l.7271-4.9269a1.0247,1.0247,0,0,0-.6338-1.0917l-5.1621-2.1423,5.1621-2.1415a1.0245,1.0245,0,0,0,.6338-1.0916l-.7271-4.927L39.2328,18.33a1.09,1.09,0,0,0,1.1786,0l4.401-2.8414-.7271,4.927a1.0237,1.0237,0,0,0,.6338,1.0916L49.88,23.6489Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M40.0052,14a1,1,0,0,0,0-2h-.02A.9889.9889,0,0,0,39,13,1.0057,1.0057,0,0,0,40.0052,14Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M50.0044,18a1,1,0,0,0,0-2h-.02A.9882.9882,0,0,0,49,17,1.0057,1.0057,0,0,0,50.0044,18Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M29.0052,18a1,1,0,0,0,0-2h-.02A.9889.9889,0,0,0,28,17,1.0063,1.0063,0,0,0,29.0052,18Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M40.0052,32h-.02A.9889.9889,0,0,0,39,33a1,1,0,1,0,1.0052-1Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M29.0052,28h-.02A.9889.9889,0,0,0,28,29a1,1,0,1,0,1.0052-1Z\" style=\"fill-rule:evenodd\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCOPY\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\tUsed to incite or provoke an immediate action.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\nIt's the title that impacts in the mind of the client, grabbing their attention like a slap in the face.\n\nIt's the text that intrigues, inciting curiosity to know more, delve deeper, get information, investigate...\n\nIt's that phrase that incites clients to action.\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd701ab elementor-flip-box--effect-flip elementor-flip-box--direction-up elementor-widget elementor-widget-flip-box\" data-id=\"cd701ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"flip-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-flip-box\" tabindex=\"0\">\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__front\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper elementor-view-default\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-icon\">\n\t\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"b9eca3d6-28bc-461d-b7b7-78a67414a1df\" data-name=\"Layer 1\" width=\"75\" height=\"66\" viewbox=\"0 0 75 66\"><path id=\"e8e1efff-1bb1-451f-968d-97e93845e0a0\" data-name=\"Fill-1-Copy-4\" d=\"M53.3653,19.386c-9.8693,32.2855,6.1235,31.8329-7.1389,41.2306A29.1943,29.1943,0,0,1,5.3387,53.4179a29.7533,29.7533,0,0,1,7.1385-41.23C25.74,2.79,63.2345-12.8994,53.3653,19.386\" style=\"fill-rule:evenodd;opacity:0.05\"><\/path><path d=\"M74.52,9.2018a1.1278,1.1278,0,0,0-1.2084-.05l-42.75,24.75a1.1255,1.1255,0,0,0,.2074,2.0415l12.9666,4.3219,4.3228,12.9657A1.1249,1.1249,0,0,0,49.1258,54a.6243.6243,0,0,0,.07-.0027,1.1227,1.1227,0,0,0,1.0324-.9023l.2909-1.4544,5.1976-6.9316,10.9659,4.7016a1.149,1.149,0,0,0,.9778-.0467,1.1246,1.1246,0,0,0,.5727-.7936l6.7495-38.25A1.1291,1.1291,0,0,0,74.52,9.2018ZM66.964,15.4257,44.47,38.1367,33.85,34.5981ZM50.7214,40.74a1.102,1.102,0,0,0-.4491.6647L48.8529,48.5,45.957,39.8141,64.9214,20.6664Zm.7069,6.3562.7787-3.8924,1.62.6944Zm14.8352-.3147L53.1592,41.1647l18.78-26.545Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M22.9834,47.3458a1.1471,1.1471,0,0,0-1.6417,0,1.1957,1.1957,0,0,0-.0028,1.671q.844.8586,1.714,1.6739a1.15,1.15,0,0,0,1.6417-.0736,1.1976,1.1976,0,0,0-.0714-1.671C24.068,48.4313,23.5211,47.8956,22.9834,47.3458Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M38.9842,55.841l-.495.0112a14.0366,14.0366,0,0,1-2.7556-.2777,1.1066,1.1066,0,0,0-1.3042.8374,1.0772,1.0772,0,0,0,.8621,1.2694A16.4754,16.4754,0,0,0,38.4892,58l.5744-.01a1.0885,1.0885,0,0,0,1.0641-1.1143A1.148,1.148,0,0,0,38.9842,55.841Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M31.06,53.9176a26.9481,26.9481,0,0,1-2.895-1.7117,1.1225,1.1225,0,0,0-1.54.2683,1.0535,1.0535,0,0,0,.2761,1.4939,28.4675,28.4675,0,0,0,3.1394,1.854,1.1223,1.1223,0,0,0,1.49-.4568A1.0583,1.0583,0,0,0,31.06,53.9176Z\" style=\"fill-rule:evenodd\"><\/path><path d=\"M46.011,53.19a19.0115,19.0115,0,0,1-2.2052,1.1667,1.3984,1.3984,0,0,0-.7014,1.804A1.32,1.32,0,0,0,44.32,57a1.2389,1.2389,0,0,0,.5139-.111A21.1869,21.1869,0,0,0,47.35,55.5641a1.4116,1.4116,0,0,0,.4687-1.8842A1.29,1.29,0,0,0,46.011,53.19Z\" style=\"fill-rule:evenodd\"><\/path><\/svg>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-flip-box__layer__title\">\n\t\t\t\t\t\t\t\tCONTENT\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\t\tUsed to inform potential clients about products and services, adding value in their decision-making process.\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"elementor-flip-box__layer elementor-flip-box__back\">\n\t\t\t<div class=\"elementor-flip-box__layer__overlay\">\n\t\t\t\t<div class=\"elementor-flip-box__layer__inner\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-flip-box__layer__description\">\n\t\t\t\t\t\t\tIt's the text that informs clients about the characteristics and benefits of your products and services. \n\nContent helps to position a brand, increases awareness, authority and credibility.\n\nIt encourages engagement with your clients.\u00a0\u00a0\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab8a228 e-flex e-con-boxed e-con e-parent\" data-id=\"ab8a228\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4242ad elementor-widget elementor-widget-text-editor\" data-id=\"d4242ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The good news?<\/p><p>If you don't know where to start or how to go about it, you don't have to go it alone.<\/p><p class=\"translation-block\"><strong>Imagine taking away the pressure of writing and  the worry of not seeing results<\/strong>. Let's talk and together we can find a way for your content to work for you,.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc46e4d e-flex e-con-boxed e-con e-parent\" data-id=\"dc46e4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6675f4a elementor-align-left elementor-widget elementor-widget-button\" data-id=\"6675f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ialinfinito.com\/en\/contactar\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's talk.<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfC\u00f3mo puedo influir en las decisiones de mis clientes? Con las palabras ideales en el formato ideal tus contenidos se convierten en herramientas de venta impactantes. Si el contenido que publica tu empresa no genera oportunidades de negocio, o quiz\u00e1s no publica nada, est\u00e1s perdiendo ventaja competitiva. Te ayudo a transformar tus textos en activos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-722","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/pages\/722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/comments?post=722"}],"version-history":[{"count":143,"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/pages\/722\/revisions"}],"predecessor-version":[{"id":2228,"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/pages\/722\/revisions\/2228"}],"wp:attachment":[{"href":"https:\/\/ialinfinito.com\/en\/wp-json\/wp\/v2\/media?parent=722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}